It all started with the birth of Ivonnes first child. Ivonnes mom, who lives in Mexico City, gave Ivonne a traditional eye charm for her baby to wear for protection. Shortly thereafter, Ivonne began designing and selling eye charm jewelry to her friends and neighbors. Viewing the eye as a positive and powerful symbol to spread harmony, Ivonne represents this concept by adding a heart inside of every eye charm.
Drawing inspiration from her own sense of harmony, bliss, goodwill, and peace, Ivonne designs her jewelry to encourage individual style. Blee Inara jewelry looks beautiful when layered, making it easy to create a personalized combination of pieces that fit the wearers personality and taste. All Blee Inara designs are original, handcrafted, adjustable, and unique.
Over time, and with hard work, Blee Inara has evolved and grown rapidly. The line is now sold in over 20 countries and has received attention from many media outlets. Blee Inara is the culmination of Ivonnes tireless efforts to offer the perfect combination of beauty, comfort, and affordability.